The Mexican artist discusses his fascination with how cultural ideas and images adapt to the new mediums they find themselves in. Having spent most of his adult life in the United States, he says he is impressed with the power that American-generated images command around the world. These are the elements which he deems as central in his Lago Onega n. 8 video, a “psychological/architectural” study, in his own words, about a Mexican construction professional during a visit to the United States. He discusses his beginnings as a documentary filmmaker, and his attraction to the idea of finding subjects for his works, rather than creating the work itself. He also comments on his experiences in São Paulo, and on confronting the city’s architecture.